My friend and well-known Internet marketer Armand Morin has a new blog. And it rocks! Go there right now and listen to some of the podcasts (actually, they are audio blog posts Armand recorded), and read some of the valuable… more…
As the Holiday season is slowly coming upon us, I reflect on how blessed I was this year. It was nothing short of a roller-coaster ride — from reaching the highest of the highs, to sinking to the lowest of… more…
Writing copy is usually the easiest part of my work. But figuring out what to say is often a whole lot harder than knowing how to say it. That requires a lot of research, creativity and, of course, "sales detective… more…
Sylvie and I just came back from a seminar in Florida for an entire week, attending an event held by Frank Kern and Ed Dale. We had a blast! We left the day after the humoungous launch of our new… more…
Internet marketing is about to change. Radically. And that day is almost upon us, when the ultimate online “marriage” is about to take place (and no, it’s not what you think!)… ContextCash.com… more…
This is another article written by one of my associate copywriters, Joe Valente, as an introduction to one of mine — which I linked on this blog entry further down. But Joe’s article is so good, I decided to reprint… more…
This is part 2 of the Ad Writing Tutorial we sent you in our last issue. Please refer back to it
for step one through five. more…
Most advertising you see today is written extremely poorly. It confuses the prospect, doesn’t paint
a desired picture in their mind, doesn’t give a reason to order now, and focuses on features, not the benefits.
Most failed businesses can be tracked back to poor advertising, although there are many other reasons for
failure. more…
How do you persuade someone to do what you want them to do? A whole world of marketing exists
around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects,
have you subconsciously set up a system of “radar defenses” against the daily bombardment of marketing messages? more…
Don’t let the media talk you out of releasing your own e-book. As long as you have solid
information that a specific group of people would enjoy, you can write an ebook and let that target group know
about it. more…
Powered by WordPress